Ravindran, an enthusiastic lad in 1950’s sincerely refused to believe that an empty pocket is a hurdle to greatness, he went ahead and created a giant in the space of handloom manufacturing and exports, supplying to all major countries. Once he realized that the essence of life is the nutritious food on the table and not the decorative serving that surrounds it, he ventured into nature farming and Astra Dairy farms was the direct result of his decision to deliver goodness.
“Finally a drink with Social responsibility”
In 2012, Astra dairy introduced farm fresh cow’s milk and started delivering directly to homes. Its custom designed, patented glass bottles retain cow’s milk in its purest form. At Astra dairy, cow’s milk is 100% farm fresh, pure, untouched and inconsistent. It embraces inconsistency for it reflects nature quintessentially. Initially, Holstein and jersey cows were raised and by 2015 the focus entirely shifted to Kankrej cows, an Indian breed. Astra dairy reflects on the founder’s belief systems that, we rise by lifting others and so the farmers are encouraged to get associated with the farm and benefit.
“Drinking Fresh Milk is now a Reality”
Fresh cow’s milk is delivered at your doorstep within 12 hours of milking across multiple locations in Chennai and this is achieved by Astra Dairy’s curated supply chain system and dedicated delivery resource personnel. The logistics system is evolving and hence the system couldn’t be described flawless but the drive is to ensure timely delivery of milk while at the same time retaining the purity and the rich nutrients of the milk.
“Embracing Land- Life Interdependence”
Astra dairy farms provide cows with healthy, organic fodder and in the vast geographically spread farms the cattle grazes freely without any human intervention. The farms are in turn made fertile by the happy cows and at this point you can’t help but notice and acknowledge the land - life interdependence. In a nut shell, the farm gave the fodder, cows gave the milk and made the farm fertile which in turn resulted in healthy milk products and now the self- sustaining eco system blesses the farm with natural vegetables, paddy, sesame oil, eggs, honey and more.
“Directed by Nature”
Our Ultimate goal is to ensure seamless delivery of natural, healthy products to our customers and to rekindle the vitality of the past by creating and preserving a harmonious environment for nature to do what it does best.